Focus on advertising innovation: LG advertises TV on magazine spine
LG placed an ad on a magazine spine to advertise its super-thin OLED TV in Sweden. M&C Saatchi Stockholm helped LG launch the new curved, super-slim OLED-TV on the market.
According to Creativity Online: “When looking into a print ad for the television, the agency realised that leading Nordic electronics mag, Sound & Vision happened to be 4 mm thin – exactly the same as the television itself, leading to a very cool media placement on the magazine’s spine.”
For more innovations in advertising that only print can deliver, FIPP’s Innovations in Magazine Media 2014 World Report will feature an ad you can eat (for Fanta), and an ad that charges your phone (for Nivea). To be launched at the FIPP/VDZ/MediaSF Digital Innovators Summit taking place 24-25 March 2014 in Berlin, all delegates will receive a free print copy. Or pre-order your copy now from FIPP.
Source: Creativity Online
