Follow the money: How to make the most of e-commerce as part of your reader revenue model

Falling ad revenues have forced media companies to find new ways of monetising their online media brands. There is a renewed focus on reader revenues, including subscriptions, e-commerce, e-learning, events and more. 

Several brands have implemented e-commerce strategies or adopted affiliate marketing opportunities with limited degrees of success. The fact is, e-commerce remains a fast-growing yet still relatively untapped, revenue driver – more so where it can be built around quality content offerings.  

The financial benefits of a successful e-commerce strategy are obvious, but besides that it also includes offering a valued service to the reader and developing deeper direct reader engagement and relationships. 

Following our recent, sold-out subscriptions course, FIPP has now teamed up with e-commerce platform Tipser and University of Oregon Carolyn S. Chambers Professor of Journalism, Damian Radcliffe to help you implement and/or grow your e-commerce business. In this course, you will also hear from global publisher pioneers in the space. 

Starting on 9 September, the course will run for five consecutive weeks at 3pm UK time. Five hour-long modules will offer deep insight and practical tips into implementing ecommerce plans and/or optimising for growth. 

The course will be presented live, allowing ample opportunity for peer-to-peer engagement and expert Q&A. FIPP Members can attend the course for free, while there is a nominal charge of £88 for non-members. Please note that places on the course will be limited, so signing up early is highly recommended. 

Learn more about the course and what will be covered in each module, here.