Forbes unveils branded airport newsstands in the US
Magazines may be struggling on the newsstand, reports Adweek, but there’s at least one place where they’re still a hot commodity: airports. Now Forbes is taking advantage of the age-old relationship between print magazines and weary travelers with the launch of its latest brand extension, licensed airport newsstands.
Through a partnership with Paradies, which owns and operates a variety of different airport and hotel stores (including CNBC and New York Times branded shops), Forbes has already opened its first newsstand in Detroit’s Metropolitan Wayne County Airport and will soon open three more in Washington Reagan and Washington Dulles airports. Along with the usual newsstand and convenience store fare, the shops will feature TVs streaming content from the Forbes video network and interactive touch-screen computers on which customers can browse Forbes.com. Throughout the year, the newsstands will run in-store promotions around various Forbes editorial franchises.
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