Expanding Haymarket’s existing licensing deal with Wanaka Editions in France, FourFourTwo will now become a multi-platform content partner; meanwhile, a partnership with Highbury Media in South Africa is going live on 8th May 2017.
Under the terms of the new deals, FourFourTwo will provide the local partners with digital content – such as previews, interviews and analysis.
“We are really excited about the launch of fourfourtwo.co.za and believe the brand fits well with Highbury Media’s positioning as the leading publisher of sports magazines and digital sports content in South Africa,” says Tony Walker, managing director at Highbury Media. “We are a soccer-mad nation and look forward to growing fourfourtwo.co.za into a dominant position as a leading soccer brand in the South African market.”
Alastair Lewis, Haymarket Consumer Media’s group director, said: “I’m delighted to welcome our new partnership for FourFourTwo. The agreement is a great example of the ways we are working with partners around the globe to extend our brands and take our content to new audiences.”
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