Blaze’s already established events – The London Acoustic Show, The London Bass Guitar Show and The London Drum Show – will join Future’s events division that already produces The Photography Show, Generate Conferences, The Golden Joystick Awards and the PC Gamer Weekender. They have also acquired the newly-launched UK Game Fair.
The addition of Blaze’s already established portfolio of shooting magazines including Sporting Rifle, Clay Shooting, Airgun Shooter, Bow International, Gun Trade News and iShoot adds a new specialist sector to the company’s portfolio.
The deal includes Blaze’s music portfolio – Acoustic Magazine, Bass Guitar Magazine, Drummer and its digital counterpart iDrum.
Future CEO, Zillah Byng-Thorne, said: “The acquisition of Blaze’s assets presents mutually beneficial opportunities in print, online and in events for both businesses. We’ll gain from their team’s specialist knowledge and insight, and the deal will further strengthen Future’s portfolio as we work towards fulfilling our long-term ambitions.
“The acquisition is part of our strategy to diversify our revenues, increase our scale and improve operational efficiency by acquiring complementary brands in our magazine division.”