The publisher says the acquisition (for an undisclosed amount) will strengthen it digital reach in the UK, particularly within the technology and games markets.
Net Communities has a UK online audience of more than 10 million monthly users across a portfolio of sites. Future has a UK online audience of eight million monthly users across its technology, games, film, music, photography and creative verticals.
Zillah Byng-Maddick, CEO of Future, said: “This acquisition of Net Communities is a great opportunity for us to leverage the synergies and specialism between the two businesses. Future has a strong track record in the tech sector connecting audiences with technology and lifestyle brands. Our combined audience reach will now ensure we are able to unlock the best commercial deals in the UK market place.”
Andy Evans, Net Communities CEO and Founder, said: “There has been a long standing mutual admiration between Net Communities and Future, so this opportunity was an obvious fit for both business. As a result, this acquisition came together very naturally enabling Future to deliver exceptional market reach across some of the most admired web properties consumer and B2B technology. The Net Communities team and I are very excited about the opportunities that can be created as we move forward in unison.”
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