Future Plc has acquired ShortList, the onetime men’s lifestyle magazine brand that is now focussed on delivering news and reviews around an affiliate monetisation model. The acquisition also sees ShortList Editor-in-Chief, Marc Chacksfield, return to Future, where he was previously Editor-in-Chief of TechRadar, Future’s market-leading consumer technology brand.
“Editing ShortList is the best job in the world,” said Chacksfield. “I am so excited to continue this role at Future, a place that houses many familiar faces and fantastic memories for me. It’s good to be back!”
Paul Newman, Managing Director of Technology at Future, added: “ShortList is an iconic media brand with significant recognition in the UK market, We believe there are significant opportunities to grow the brand through the application of Future’s platform, and we’re absolutely delighted to be welcoming Marc back to the Future family to help us do that.”
The move strengthens Future’s market-leading position in the tech sector, where it is currently the number one ranked technology news & information platform in the UK, according to comScore. ShortList’s reviews engine will add a powerful component to help accelerate the publisher’s current ecommerce and advertising growth plans.