Future Publishing Limited has signed a licensing deal with The Content Exchange, a global digital marketplace where publishers and creators can offer or license quality content directly from one another. Translating everything automatically into English, the platform facilitates licensing deals at scale, and provides a place where content can find greater reach.
Annmarie Hawes, International Syndication Manager at Future Publishing Limited, said: “TCE fits perfectly within our licensing strategy. Like us, the platform operates on a global scale. It is an efficient syndication solution and as a publisher we stay in full control of pricing and conditions, while TCE takes care of distribution, translation and invoicing. We experienced that it is easy to use for a publisher as well as for the editorial teams that want to work with the content.”
We spoke to Joris van Lierop, CEO of The Content Exchange, last year… when he also provided a brief video demo of the platform. Despite launching directly before the pandemic in January 2020, TCE has gathered significant momentum during the past two years, providing a modern approach to international licensing.
“We are proud to work with such an established company in the publishing world,” says van Lierop. “TCE is a community that connects editors and publishers to create new value for great stories. With the partnership of Future Publishing Limited, our content portfolio makes a big step. High quality content on popular subjects like Gardening, Tech, Science and Health are now available for TCE users to enrich their own publications and storytelling, in print and online.”
Future brands now available on the TCE platform include Digital Camera World, Fit & Well, Coach, GamesRadar+, Amateur Gardening, GoodtoKnow and Space.com.
For the Future brand at large, the move provides further evidence of its expansion on the international stage.
Last year, Future Plc acquired Marie Claire US, leading to the first ever joint US-UK cover of the publication featuring Alicia Keys in November. In the same month, the company released strong financial results, and said that its global online audience had increased 8% yr-on-yr, and is now reaching half of all online adults in the UK (47%) and one in three in the US (31%).