Future to launch in-house agency to develop native content
Future is to launch NGIN, a new branded commercial unit that will drive end-to-end multi-platform content marketing solutions for UK client and agency partners.
Delivering end-to-end services as clients and agencies move through the planning process, Future says that NGIN will offer in-depth strategy, audience insight, dedicated editorial, content marketing, innovative multi-platform solutions, project management and real-time results analysis.
James Ranson, director of advertising, Future UK, said: “As the market develops, clients and agencies expect us to deliver ever more complex campaigns. Whether it is creating video and content that is used both within our sites and beyond, through to tailored creative that works for the specific campaign, Future is now in a position to offer and crucially deliver all these facets of a campaign.”
Nial Ferguson, managing director, Future UK, said: “The creation of NGIN combines the strength of Future’s brands with the insight and expertise within the business to look beyond advertising. We can now offer our partners an end-to-end multi-platform content marketing solution that works with conventional advertising to create a more cohesive and an impactful story.”