Burda Style USA will be developed as an integrated business model, encompassing the print magazine and the online website and community, as well as e-commerce, in-person and online education services, video content, events, books and e-books.
“We are extremely excited about this partnership. We feel both parties bring a unique expertise to the table that complement each other perfectly. This gives great scope to expand our mutual business in the future, beyond the current agreement,” said Fabrizio D’Angelo, CEO, Burda International.
Immediate initiatives for Burda Style USA include:
- Creation of a Burda Style USA publishing program, encompassing the Burda Style magazine, various e-mags, books and e-books, as well as themed PDF pattern collections, using interactive content and the extensive library of patterns and instruction programs
- Growing the US online audience through comprehensive SEO/SEM campaigns, email list optimisation, social media activities, editorial promotion, and mor
- Developing and launching direct-to-consumer online products and services – including extensive online education programs, a pattern release program with upwards of 20 new projects per month, as well as transactions in sewing related products
- Creating exclusive Burda Style USA sewing kits and VIP programmes