The natural home of international licensing & syndication deals for almost a century, this year’s FIPP Congress today saw the announcement of a very special new content partnership. Content Exchange (TCE) – a leading digital marketplace for editorial stories, has partnered with Getty Images – the pre-eminent global visual content creator and marketplace, to integrate content services.
The move represents the latest in a series of high-profile deals announced by TCE, which recently signed an agreement with Future Publishing Limited.
Using Getty Images’ API and reverse search technology, all TCE stories will be connected automatically with the right pictures, where the rights for licensing an editorial story and using the right pictures are dealt with in just one click. This is designed to improve the workflow of editorial teams and makes licensing content for digital and print publications a seamless experience.
“In today’s digital information society there is an ongoing demand for high quality content that captures the interest of the consumer,” said Joris van Lierop, CEO of The Content Exchange. “Being able to report about all leading trends, breaking news and special interest topics makes cooperation between editorial teams a logical choice.”
“TCE supports the workflow and rights of content licensing between teams to exchange stories. Being able to deliver the right photography now as well is a huge step forward. We are very proud to work on this with such an outstanding company as Getty Images.”
Benjamin Beavan, Senior Global Director of Strategic Development at Getty Images, added “Getty Images is dedicated to delivering the publishing community with pictures that capture the moments that best tell each story. Content licensing has been common practice for a long time, and we are always looking for new and innovative ways to build on the services we provide to our users. Our partnership with TCE takes this to a new level and creates a global marketplace where all stories can be exchanged.”
The TCE network has over 200,000 editorial stories in base. Its new integration with Getty ensures that every story on the platform will be provided with the best image options. Users can refine search, select pictures, and download the story and images together. The service is now available for all existing Getty Images customers and will be extended to non-Getty Images users in the future.