Global ad expenditure is on the upswing according to new FIPP World Magazine Trends
The new edition of FIPP World Magazine Trends 2012-13 is now published in digital edition. Published by FIPP, the worldwide magazine media association, the 18th edition is the annual monitor of the magazine media, country-by-country, region-by-region and globally.
According to Trends using data from ZenithOptimedia, global ad expenditure is on the upswing, forecast to grow 4.3% in 2012, reaching almost US$502 billion by year’s end. In 2011, adspend was up by 3.8 per cent, and 2013 and 2014 are expected to see even larger growth, at 5.3 per cent and 6.1 per cent, respectively, the data shows.
Other key trends include:
- Advertising expenditure by medium is shifting, as print mediums see downturns while digital technologies are emerging as an important player in the media landscape
- Longer term optimism: gradual but sustained improvement in ad expenditure in North America, Western Europe and the Middle East and North Africa in 2013 and 2014
- Asia Pacific, Central and Eastern Europe and Latin America should all achieve 7 per cent to 10 per cent annual growth over the next two years
- 60 per cent of growth is coming from developing markets
- And 35 per cent of that global growth is coming from Brazil, Russia, India and China alone
- Total consumer magazine advertising revenues are increasing in the Africa/Middle East region according to PricewaterhouseCoopers and Wilkofsky Gruen Associates
- In Asia-Pacific, 2011 was the first year since 2006 in which every medium grew
Everything you ever wanted to know about magazine media:
The digital edition book, powered by Nxtbook, provides reports on 54 countries. It outlines the consumer and B2B magazine markets in each country including:
- Number of titles
- Number of publishers
- Total copies sold or distributed
- Revenue sources
- Sales distribution breakdown
- Top publishing companies
- Average cover price
- Average issue readership
- Internet penetration
- Mobile penetration
- E-reader and magazine website listing
Useful resources include a unique monitor of cross-border launches in the last year, tax on print, GDP and consumer prices (inflation rate).
Order Trends today!
Print copies are available early January and the Excel edition is available mid-January.
Digital edition: £225 FIPP members, £295 non-members (including post & packaging)
Print edition: £225 members, £295 non-members (including p&p)
Excel edition: £299 members, £390 non-members (includes digital edition/pdfs).
Order today at: www.fipp.com/publications
For further information please contact Natalie Butcher or Helen Bland.
