With the aim of getting the magazines into the hands of their target audience, Harper’s Bazaar and Town & Country were placed in a stand at the event, which took place this month in the UK.
Through Gold Key Media’s brand to hand service, free copies of the magazines were additionally distributed from the stand by promotional staff to event goers across the three days of the festival.
Chris Horn, managing director of Gold Key Media said “Gold Key Media are delighted to have been able to work with Harper’s Bazaar and Town & Country for Eroica Britannia. The strategy was to place the magazines into the hands of as many of their target readership through our bespoke distribution plan, and we are delighted with the results.”
More like this