Aware it needs to prove advertising effectivess beyond clicks, the publisher is increasingly leaning toward time-based metrics to push its inventory. Its site has been relaunched with this shift in mind, blending images, video and text in a “container” format that allows for more flexibility in terms of how content and ads are laid out online.
For the first time brands can now run a single creative execution on Guardian content across all device screen sizes.
We recently launched the new FIPP.com (in beta, while doing live testing and refinements). The relaunch is not only about look and feel, but even more so about us providing a platform to further enable the sharing of ideas, insights and opinions within our global network. If you have a story to tell, or are interested in contributing to FIPP.com on a regular basis, get in touch with our communications manager, Amy Duffin.