Hearst Magazines Digital Media has announced the appointment of Mike Smith to the new role of vice president, revenue platforms and operations. Smith will report to president Troy Young, and begins his role immediately.
“We’re redefining the way we look at technology, content development and operations and adopting a more collaborative approach”, said Young.
Smith’s responsibilities will include management of data and technical platforms that support creation and delivery of advertising and partnering with advertising and marketing teams to develop strategy for the Hearst Audience Exchange and the company’s portfolio of online advertising solutions.
Since 2000, Smith has been at Forbes, rising from chief technology officer of Forbes.com to president of Forbes.com and chief digital officer of Forbes Media. He was involved in all aspects of the business, including leading a team at Forbes to create a programmatic sales operation, supporting the development of advertising solutions and technology, and working with the editorial team to deploy the Forbes.com contributor platform. Before that, he was chief information officer at TheStreet.com and a director of information technology at HBO from 1991 to 1999.