Hearst global marketing agency iCrossing acquires Mediablaze

Hearst Magazines-owned global marketing agency, iCrossing, has announced its acquisition of Mediablaze, a London-based digital experience and content marketing agency.

After a 2016 minority stake investment, the agency will soon join iCrossing’s UK office and thereby strengthen its position as a global leader within the digital marketing landscape.

The newly formed partnership aims to offer clients full service marketing solutions with industry-leading expertise in customer experience, digital transformation, performance media, and creative-driven content marketing campaigns.

“With the digital acceleration brands have seen over the past year, there is a growing demand for complete marketing solutions that can offer engaging and impactful digital experiences and this investment positions us to deliver industry-leading solutions for our clients,” said Debi Chirichella, President, Hearst Magazines.

Mediablaze CEO Paul Button said: “The joining of our businesses will combine Mediablaze’s digital experience capability with iCrossing UK’s powerful media and customer insights, creating a best-in-class agency solution that will help clients transform and accelerate their digital business.”

“This is an investment in our team and represents a commitment to grow our organisation and position us for continued success as our clients’ needs continue to evolve,” said Jamie Clifford, Managing Director, iCrossing UK.