Hearst launches Cosmopolitan video-on-demand service
Hearst Corporation has launched CosmoBody, a premium subscription video-on-demand service created by Hearst Digital Studios. The company says CosmoBody is a “fitness and lifestyle channel”, designed in conjunction with Cosmopolitan. CosmoBody membership provides access to streaming on-demand workout and lifestyle videos and original editorial content.
“The CosmoBody channel is part of a larger umbrella strategy around the Cosmo brand, and an excellent template for how Hearst Magazines and the Studios will work together going forward,” said David Carey, president of Hearst Magazines.
