Hearst to launch Women’s Health and Men’s Health in Japan
Women’s Health will launch a media site early this coming summer. Men’s Health went online on February 21 as a channel on MEN’S+, a general lifestyle media site for men. Hearst Fujingaho concluded a license agreement with U.S. publisher Rodale to publish Women’s Health and Men’s Health in Japan. Editorial and sales operations will be conducted by Hearst Digital Japan, a 100 per cent subsidiary of Hearst Fujingaho.
Nicolas Floquet, managing mirector & COO of Hearst Fujingaho as well as publisher of Women’s Health in Japan, commented, “interests in sport are growing with three years till the Tokyo Olympics. Men’s Health and Women’s Health will give readers information to enjoy exercising and develop healthy minds and bodies with a stylish manner. We will grow these two media brands to be as loved in Japan as they are in other countries.”
Rob Novick, senior vice president, global business development of Rodale said, “we are thrilled to bring the Men’s Health and Women’s Health brands to Japan, one of the largest media markets in the world, in partnership with Hearst Fujingaho. With consumption of digital media accelerating in Japan, we are looking forward to creating health and fitness content that is tailored for the country’s tech-savvy, motivated audiences.”
Hearst and Rodale are members of FIPP.
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