Heart Media acquires LUXUO.com
LUXUO.com was launched in 2007 in Hong Kong and has since grown to become one of Asia’s largest luxury portals with a focus on affluent audiences. Besides its top online audience ranking, with over 354,000 followers on Facebook, 104,000 followers on Twitter and 12,300 followers on Instagram, LUXUO enjoys strong market share in digital advertising among major global luxury brands.
Heart Media, a leading publisher in the luxury sphere with titles such as Wow, Men’s Folio, L’Officiel Singapore, Art Republik, L’Officiel Malaysia, WOW Jewellery, will capture and engage more affluent readers and luxury brands with this move.
Mr. Olivier Burlot, CEO & Publisher at Heart Media, comments “The acquisition of LUXUO provides us with a strong foothold in the online luxury vertical space. LUXUO has gained the trust of a discerning and sophisticated audience and will serve as a powerful gateway for our luxury titles to target and engage readers and advertisers across the region.” Burlot adds: “Based on the solid success of our Singapore and Malaysian operations, Heart Media will continue to seek out new acquisition and development opportunities in Asia”.
In parallel to the acquisition of LUXUO.com, Heart Media is welcoming on board Ashok Soman, a highly respected veteran of the digital space, having started in the pioneering days of the dot-com craze in 1999. In the digital landscape of luxury, he played a key part in creating a market, in his capacity as Managing Editor and later General Manager of the online luxury magazine, Luxury-Insider, from 2008 till 2015.
“With its abundance of energy and passion, Heart Media is the perfect partner to take LUXUO to the next level. Already one of the leading luxury portals in the world, LUXUO has tremendous potential in terms of serving its audience better and in delivering advertiser messages more efficiently. I am honoured and humbled to be leading the team on what promises to be an amazing journey.”
With LUXUO.com joining Heart Media, the Group will offer additional integrated and tailored solutions to its clients, with leading marketing capabilities in the print, digital and events environments
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