How to help publishers increase brand memorability
As co-founder of Adludio, what encouraged you to create a start-up focused on making brands more memorable?
My encouragement to start Adludio really came from my experiences as an end-user. For long I’d experienced banners and pre-roll video on my mobile and really thought these great brands were being done a disservice, as we can never really remember any ad on any mobile device we’ve ever seen. My co-founders and I wanted to bring brand advertising into the mobile age.
What do you offer magazine media publishers and how can this create value for them?
Because we offer more value to brands, and because they are willing to pay for that value, we help magazine and media publishers gain premium rates, while providing a good user experience, on their mobile inventory.
Do you improve audience engagement with magazine media brands? If so, how?
At Adludio, one of our core values has always been to put the end-user first, so all of our mobile advertising has been created with the end-user in mind. By delivering rich, creative experiences that are less interruptive than standard banners or pre-roll video, we elevate the audience’s overall experience with magazine media brands.
Can you tell us about the ‘Sensory Ad Science’ approach?
We use mobile-first techniques with haptic, gyro, touch and 3D/4D sensory feedback technologies within our advertisements. We’ve learned that by having that physical interaction with an advertisement and more importantly, the brand, we’re able to positively increase brand memorability so we optimise all of our creatives to enhance brand recall.
What makes Adludio unique from similar companies on the market?
Whereas most mobile ad companies really focus on standard formats, Adludio has focused on innovating by using mobile-first technologies at scale.
Anything else you would like to add?
I love to chat about all things digital and mobile, so connect with me on Twitter at @howardvk!
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