IAB South Africa formed

The Interactive Advertising Bureau (IAB) has announced that the Digital Media and Marketing Association (DMMA) has signed a license agreement to rebrand and establish itself as IAB South Africa.

Based in Johannesburg and led by Jarred Cinman, former chairman of the DMMA, the IAB South Africa already represents more than 96 local online publishers and 93 creative, media and digital agencies. In keeping with both the IAB and the DMMA’s mission to drive the expansion of the interactive marketplace, IAB South Africa will embrace IAB best practices, introduce education programs and create research initiatives to encourage national and international opportunities for digital publishers in the country.

“There are some very clear benefits to being part of an established and respected global network,” said Cinman. “It gives us the ability to be part of IAB global standards, to replicate the key international research studies and see how South Africa fares in a global context, as well as a seat at the international IAB table with access to case studies of successful strategies in other markets. In short, being part of the IAB gives our members access to international knowledge and best practices, while ensuring that South Africa takes part in the global, digital conversation.”

Outside the US, in addition to the new IAB in Africa, IABs have been formed in Asia, Australia, Europe, North America and South America. Across the world, there are 40 national IABs and one regional, IAB Europe.

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