IAB UK launches mobile creative resource
The Internet Advertising Bureau in the UK has released a mobile gallery to showcase the creative possibilities on mobile. The resource is open to the entire digital industry to inspire marketers to be more creative across mobile and tablet.
The gallery is part of the IAB’s initiative to put mobile creativity firmly on the agenda for marketers. As well as the gallery the IAB has hosted a joint creative event with mobile trade body MMA, supported a set of IAB US HTML 5 creative guidelines and hosted a tablet creativity event, ‘Make Tablet Your Creative Canvas’.
