IBT Media UK programmatic delivers year-on-year growth


IBT Media UK, a digital news publisher, continues to invest in news production and has bolstered both its programmatic and direct sales offerings to advertisers through Oracle’s renowned BlueKai Data Management Platform.

The substantial year-on-year growth in programmatic revenue has been fuelled in 2015 by an impressive growth in its traffic across its digital platforms, which are perfectly placed to further engage in direct and programmatic opportunities across its portfolio of eight owned and operated websites to an audience of 90m globally. 

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Dev Pragad, Managing Director, IBT Media UK and EMEA, said: “It’s been a year of exceptional growth for our digital news business in traffic and revenue terms, growth that we will sustain during 2016 through an even more effective and sophisticated programmatic experience. Our partners can now benefit not only from our huge scale and our exceptional editorial coverage but also from precision targeting of their advertisements to their chosen customers.”

IBT Media UK has doubled its newsroom capacity in the past year, with traffic for IBTimes UK ibt.co.uk its flagship site up an impressive 70 per cent year-on-year, making programmatic even more attractive to advertisers.

Dev Pragad continued: “This is an exciting time for IBT Media UK and our extensive footprint across EMEA is set up to help drive a faster, leaner and more agile business for programmatic across our markets. The momentum we’ve achieved in the past year and the investment we’ve made in our programmatic data management is key to our growth and a profitable result for advertisers.”

With responsibility for Europe, Middle East and Africa, IBT Media UK offers programmatic sales inventory through an EMEA regional sales team, headed by Jeremy Makin, a senior global advertising, monetisation and strategy executive.

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