Annual independent publishing conference to be held in the US
Taking place on 18-20 May in Boulder, Colorado, US, the IMAG Annual Conference is an opportunity to discuss and debate the issues most important to independent magazine media leaders.
Topics at the event
- Brand extensions and shifting the revenue mix: events, television, licensing, video
- Content: monetising content, content sharing, management systems, aggregated content
- Audience development: engagement, customer segmentation, email strategies, cross-selling
- Advertising: sponsorships, becoming your clients’ best agency, native advertising, programmatic advertising
- Mobile: the evolution of the mobile web, the use and monetisation of apps, revenue realities, streaming content and what’s next
- Social media: driving web traffic, paid partnerships, managing metrics and analytics
- Video: managing a digital studio, developing your video strategy, custom video opportunities
- Data and analytics: interpretation and use of critical data
