Immediate Media Co appoints Toby Hoon and Francois-Régis Coumau to leadership team

Toby Hoon, ex-Tesco director of customer technology is appointed to the new position of chief information officer.

He will work across the company’s portfolio to drive development of best-in-class digital platforms, products and services, further engaging our loyal customers and fast-tracking digital revenue growth. Toby has a wealth of experience in deploying technical solutions which enable companies to transform and grow and will be Toby will be at “the heart of taking Immediate Media Co’s platform strategy to the next level”.

Toby says: “Immediate is not only home to some of the most well-loved media brands in the UK, it’s also clearly setting the pace in retooling magazine media for fast and sustainable growth in the digital space. I’m genuinely excited to be joining such a talented technology team at such an important and innovative time for the business.”

Francois-Régis Coumau, general manager for continental Europe at eBay, is appointed to the new position of group managing director, with responsibility for developing Immediate’s consumer marketing strategies, as well as leading the company’s highly successful data and transactions business. He will also work with the leadership team to develop strategic corporate business development opportunities.

CEO Tom Bureau believes the creation of this role “illustrates our strategic intent – fast tracking our successful data and transactions offering, growing our market-leading subscriptions business, and looking for new business opportunities.” 

Francois-Régis adds: “Immediate is already known as a leader in subscriptions and in its use of data to drive transactions and revenues. I’m delighted to have the opportunity to work with such amazing brands to develop their consumer revenue potential, and build out on what’s already been achieved in unlocking the value of Immediate’s engaged consumers.”

Toby starts on Monday 27 July and Francois-Régis starts on 1 September, both reporting directly to Immediate CEO Tom Bureau.

Tom Bureau ()

Above: CEO of Immediate Media Co. Tom Bureau 

They will join the existing leadership team comprising: CEO Tom Bureau, CFO Kevin Langford, HR director Jo Brandl, Radio Times managing director Kathy Day, group managing director with responsibility for Craft, Specialist and Youth and Children Andy Marshall, group managing director with responsibility for Sport, Weddings, Food, Gardening & Parenting Julie Harris, group commercial director Duncan Tickell and director of product Tony Macklin.

Immediate was named Company of the Year at the British Media Awards 2015.

Source: Immediate Media Co

More like this

Immediate Media’s cycling strategy explained

Condé Nast, Immediate Media, Axel Springer win FIPP Insight Awards

Award winning Immediate Media study demonstrates the value of ‘Generation Wealth’

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x