Immediate Media Co to launch pre-teen boys title in the UK
Immediate Media Co is to launch Mega magazine on 6 February 2013, a new humorous and fun title aimed at 7 to 11 year-old boys. The four-weekly title will focus on a different popular theme or brand each month, enabling it to tie in with current trends that appeal to this young audience.
The title is being produced by Immediate Media Co’s youth and children’s editorial team. Mega will carry a cover mount in every issue to reinforce the brand’s fun value.
Martin Stahel, publisher of Immediate Media Co’s Pre-teen titles said: “We’ve had great fun producing this exciting new title. Each issue will give children the opportunity to explore a new or popular theme or brand, to keep the title fresh and current. We’re looking forward to working with new licensees and fantastic brands to develop great content for this young audience.”
Mega magazine will be priced at £2.99 (€3.50).