Immediate Media to launch Peter Rabbit magazine in the UK

Immediate Media is to launch Peter Rabbit magazine on 9 April. Based on Beatrix Potter’s children’s book characters, Peter Rabbit magazine is aimed at three to five year-olds. The magazine will be priced at £2.50 (€2.98), and published four-weekly.
The Peter Rabbit brand has a 110-year legacy, and was recently the subject of a TV programme on the CBeebies channel in the UK. The animations are produced by Silvergate, who also own the rights to other CBeebies programme, Octonauts.

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