Nevertheless, Facebook may be beginning to lose its appeal among youth in the country, while the share of young internet users who use smaller social networks such as Pinterest is on the rise.
According to Newcom, there were 9.4m Facebook users in the Netherlands in January 2015. Of them, 6.6m used the site daily, representing an increase of eight per cent compared with a year earlier. Google+, which replaced Twitter as the second most popular social network in the country in terms of daily usage, had 1.3m visitors to its site every day. Nevertheless, Pinterest, still a relatively small social network in the Netherlands, saw the strongest year-over-year growth in its daily user base as the number of internet users in the country who used the site at least once per day more than doubled year over year.
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