India Today Group to launch Harper’s Bazaar Bride
India Today Group is to launch a local edition of Hearst’s Harper’s Bazaar Bride as a result of a licensing agreement.
Launching with the March 2014 issue, Harper’s Bazaar Bride will publish 10 issues per-year.
Ashish Bagga, Group CEO, India Today Group said: “With the Indian wedding market poised to be the largest in the next couple of years, we are very excited about our foray into the luxury wedding space with the launch of Harper’s Bazaar Bride.”
“We are very excited to extend Harper’s Bazaar into this important category in India, and look forward to working with our longstanding partner India Today on this successful launch,” said Gautam Ranji, senior vice president, licensing and business development, Hearst Magazines International.