Bauer Media reorganises digital businesses into one global division
The company says Bauer Xcel Media will have a focused digital vision serving 130 million monthly unique users worldwide, focussing on digital development and growth with Bauer’s ambition to take advantage of local opportunities and scale them globally, leverage learnings, best practice and build original and innovative data-driven products centred on audience needs.
Paul Keenan, CEO Bauer Media UK, said: “This is a transformational moment for Bauer in the UK as we seek to drive a new level of digital performance alongside our successful print and broadcast businesses. We will launch innovative new products across our ad funded, audio and commerce businesses and develop our unified view and relationships across our significant premium entertainment audience of 23 million users. We will also seek opportunities to acquire assets to grow our digital business.’
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