return Home

British Vogue launches Facebook Messenger bot

Last Friday British Vogue launched Vogue Fashion Update, the first Facebook Messenger bot that allows users to personalise their fashion news. 

Debuting to coincide with the start of London Fashion Week, Vogue Fashion Update enables users to catch up on the latest shows, follow their favourite designers and receive all the latest news directly to their device via the Facebook Messenger app.

Alexandra Shulman, editor-in-chief of British Vogue commented: “This is a new method for us to be able to talk directly and immediately to the huge Vogue audience, who rely on us to provide inspiring and authoritative fashion news.”

Vogue Messenger Bot ()

Users will have the option to receive British Vogue’s top stories daily, up-to-date runway news during the international fashion week season, or more tailored content based on the user’s chosen designers of interest. The bot will evolve over time, with future updates set to provide further personalisation and interaction.

Accessed via British Vogue’s Facebook page, or directly via Messenger, Vogue Fashion Update is the latest innovation to come from Condé Nast International’s new digital team.

Cantlin Ashrowan, Condé Nast International’s director of product, said: “We are always seeking to engage with our audiences in new and innovative ways. Today marks the latest step in British Vogue’s long history of innovation in fashion journalism.”

Condé Nast International is a member of FIPP.

More like this

How The Washington Post drives innovation

Condé Nast launches Healthyish, a new brand from Bon Appétit

Former Condé Nast exec turned VR pioneer sounds a wake-up call for publishers

How NBC News Digital innovates in the newsroom

  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features
  • Why content should be created specific to each platform

    Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

    13th Nov 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site