Hearst UK has announced that Dan Levitt has been appointed as the managing director of Hearst Content Agency as part of the new Hearst Solutions offering. Dan will assume his position immediately and will sit on the Leadership Team at Hearst.
Editorial Director Victoria White will be responsible for the creative direction of the agency.
Formally Hearst Made, Hearst Content Agency creates custom content for brands covering everything from magazines to TV commercials designed to create connections with audiences and shift behaviours.
Hearst Content Agency has secured its first client win of 2019, winning Princess Cruises’ content account. Princess Cruises’ will sit alongside Hearst Content Agency’s existing clients: Liz Earle Wellbeing, O2, ASDA Good Living and George.
Hearst Content Agency will be working with Princess Cruises on the production of its thrice yearly magazine Journey, as well as also creating and publishing Journey’s content website.
Dan Levitt, MD of Hearst Content Agency said: “I’m delighted to announce our partnershipwith Princess Cruises. The travel industry is a hugely important sector for us, and we’re looking forward to being able to create brilliant and engaging content for Princess Cruises’ guests.”
Suzanne Korff, Director of UK Marketing and Communications for Princess Cruises said: “We’re thrilled to be working with Hearst Content Agency and are really excited to be producing an even more beautiful, inspiring and readable magazine and website for our key guests.”
Hearst UK is a member of FIPP.
More like this
Event management platform Evessio has been named Event Technology Awards’ (ATA) official event partner for second year in a row.4th Nov 2019 Industry News
Yesterday, Twitter CEO Jack Dorsey announced that the platform had taken the decision to ban political advertising, stating that the significant power and influence of online advertising “brings significant risks to politics.”31st Oct 2019 Industry News
Meredith Corporation’s Allrecipes.com has appointed Jason Burnett as Executive Editor, effective immediately. He reports to Michelle Edelbaum, Director of Content Strategy for Meredith’s Food Vertical.27th Oct 2019 Industry News
Facebook’s long promised olive branch to publishers, the Facebook News section, which features content exclusively from media companies, has finally gone live today in the US.25th Oct 2019 Industry News
The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas.2nd Dec 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next