Hearst UK has announced that Dan Levitt has been appointed as the managing director of Hearst Content Agency as part of the new Hearst Solutions offering. Dan will assume his position immediately and will sit on the Leadership Team at Hearst.
Editorial Director Victoria White will be responsible for the creative direction of the agency.
Formally Hearst Made, Hearst Content Agency creates custom content for brands covering everything from magazines to TV commercials designed to create connections with audiences and shift behaviours.
Hearst Content Agency has secured its first client win of 2019, winning Princess Cruises’ content account. Princess Cruises’ will sit alongside Hearst Content Agency’s existing clients: Liz Earle Wellbeing, O2, ASDA Good Living and George.
Hearst Content Agency will be working with Princess Cruises on the production of its thrice yearly magazine Journey, as well as also creating and publishing Journey’s content website.
Dan Levitt, MD of Hearst Content Agency said: “I’m delighted to announce our partnershipwith Princess Cruises. The travel industry is a hugely important sector for us, and we’re looking forward to being able to create brilliant and engaging content for Princess Cruises’ guests.”
Suzanne Korff, Director of UK Marketing and Communications for Princess Cruises said: “We’re thrilled to be working with Hearst Content Agency and are really excited to be producing an even more beautiful, inspiring and readable magazine and website for our key guests.”
Hearst UK is a member of FIPP.
More like this
The Week magazine launches a new TV advertising campaign as part of a GBP£1m (USD$1.3m) marketing investment in the UK brand. The ‘Stop, Pause, Think, The Week’ TV campaign will run for eight months until the end of 2019 and will be broadcast on Channel 4 and all Sky channels.15th May 2019 Industry News
Dennis has appointed Nicola Bates in the newly formed role of managing director of publishing. Bates joins the Dennis Operational Board, reporting to Group CEO James Tye.15th May 2019 Industry News
Trusted Media Brands has named Ronak Patel as senior vice president of marketing for the company and Lora Gier as vice president of sales for Taste of Home and Reader’s Digest, effective immediately.25th Apr 2019 Industry News
Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor Lauren Indvik, talks to us about content, revenue models, and international operations.20th May 2019 Features
Podcast listeners in Spain are in good company, with two out of every five people tuning into podcasts at least monthly, while other countries on the continent have been slower in picking up podcasting.21st May 2019 Insight News
On this week's episode of Media Voices, Wired's editor-in-chief Nicholas Thompson talks about the brand's positioning as a tech magazine in a digital world, the impact of two huge Facebook features, lessons learned from Wired's paywall a year on, and what his dream paywall would look like.21st May 2019 Insight News
Voice is making noise in the industry right now, and you can get ahead of the curve with access to an exclusive new report from leading expert, Wolfgang Zehrt.21st May 2019 Insight News
Hearst, Burda, Red Bull, Playboy and Trusted Media Brands are the latest speakers to be announced alongside the draft agenda for the FIPP World Media Congress 2019.23rd May 2019 FIPP News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next