Hola! USA has officially named Miguel Sirgado editor-in-chief. Sirgado will oversee editorial content for the Hola! USA brand.
"We couldn't be more thrilled to have Miguel Sirgado lead our editorial efforts, and bring his dynamic energy, creativity, and worldliness to our content platforms," said Sylvia Banderas Coffinet, publisher/VP of integrated sales, Hola! USA. "Our readers crave a modern and vibrant in-culture narrative that resonates with their lifestyle and global mindset. With over two decades of seasoned experience under his belt, Sirgado's credentials and unique sensibilities will help shape our editorial voice."
Sirgado's diverse cultural background, coupled with strong journalistic expertise span the worlds of art, architecture, interior design, entertainment, lifestyle, and fashion. He's written for a host of leading media outlets including Vogue Brasil, Vogue en Español, El Nuevo Herald, People en Español, Ocean Drive Magazine, Casa y Estilo, Travesías, O Tempo and Cubaencuentro. He was the entertainment editor at People en Español for eight years and the editor of Galería 305 and Revista Viernes, the Sunday and Weekend magazines at El Nuevo Herald, for two years.
"I'm honored to take the editorial helm, and curate stories that connect with our well-heeled audience," added Miguel Sirgado. "At the core of Hola! USA are elements that speak to me personally – from beauty and style, to celebrity and culture – and I look forward to sharing my vision and inspiration through the storytelling experience."
Hola! USA caters to one of the nation's much-coveted consumers: affluent Hispanic women.
During its launch year Hola! USA secured a strong client base of over 50 blue-chip advertisers, and reaped exponential consumer growth in print, online, social and television subscribers with a US Latino reach of over 6 million. In addition, the brand publishes original, exclusive stories in English and Spanish and allowing consumers to elect their language preference on their content platforms.
Hola! USA are members of FIPP.
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