18 January 2016

Linda Thomas Brooks appointed president and CEO of MPA

Brooks has previously served as executive vice president and managing director of GM MediaWorks, where she built the GM Media Lab, and in leadership roles with companies such as GearDigital and The Martin Agency.

“In our ever-changing media landscape, we are thrilled to have an innovative leader with Linda’s experience, vision and growth mindset,” said Steve Lacy, chairman of the MPA Board of Directors, and chairman and CEO of Meredith Corporation. “In the last two years, MPA has created a very accurate measure of the impressive reach of our audience through Magazine Media 360°, and created an exciting new way to measure the tremendous effectiveness of magazine advertising through our Print Industry Sales Guarantee. We believe Linda brings the exact skills and leadership we need, and look forward to her aggressively evangelising and expanding these cutting-edge tools and solutions in the media and advertising marketplace.”

“My first and primary goal is to be an influential and effective industry voice promoting the innovation and strategic value of the magazine industry to all stakeholders—particularly the advertising and marketing communities,” Brooks said. “I’m looking forward to applying the skills I’ve gained through my agency experience viewing magazine media through a client’s lens.”