Pacific Magazines partners with Magzter for digital expansion

PAMCo has today released the industry's new audience measurement currency. Audience Measurement for Publishers opens up fresh revenue streams and offers advertisers greater confidence.

Sir Martin Sorrell, played an instrumental role in the “dash for digital” that saw a rebalancing away from newspapers and magazines, even though in recent years he suggested that the power of print had been underestimated. With his resignation, “we'll [now] never know the extent to which he was prepared to translate this into a change in spending priorities.”

Summit Media in the Philippines announced the closure of its six remaining print titles as it “completes its full digital transformation”. The company has around 20 million unique users monthly visiting its 15 websites with a further 33 million followers on social media platforms, making it “the Philippines leading digital lifestyle network and one of the top two local digital media companies in the country”.

Hitting newsstands today, Seventeen magazine released a special issue commemorating the March for Our Lives. This comes off the heels of Seventeen chartering a bus to bring 30 teenage activists to Washington DC for the march.

With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

Innovation takes many forms. ForThe Netherlands's Libelle, innovation saved the 84-year-old brand as it encountered declining newsstand sales and subscriptions. For eleven of CNI's Vogues, innovative approaches to Instagram increased engagement and followers. For ALT.dk in Denmark, innovation meant turning Egmont Publishing's eight women's magazines into a one-stop digital destination for women. And, at Immediate Media's Olive magazine, innovation helped transform the small but mighty 15-year-old publication into a multi-platform brand. Each of these magazine media outlined their innovative approaches at the Digital Innovator’s Summit in Berlin.

Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

In a world where politicians are trying to regulate an environment they don’t understand, current European Union eprivacy regulations will not only deprive publishers of income but deteriorate the user experience for internet users, warned Oliver von Wersch, founder and CEO of Vonwerschpartner Digital Strategies in Germany during the recent Digital Innovators’ Summit in Berlin. 

Summit Media in the Philippines announced the closure of its six remaining print titles as it “completes its full digital transformation”. The company has around 20 million unique users monthly visiting its 15 websites with a further 33 million followers on social media platforms, making it “the Philippines leading digital lifestyle network and one of the top two local digital media companies in the country”.