PwC predicts South African entertainment and media industry to grow 9.4 per cent by 2019
The report looks at how shifts in spending are likely to shape the future of 11 entertainment and media (E&M) industry segments over the next five years.
Highlights include:
- Total South African E&M industry is expected to grow by a compound annual growth rate (CAGR) of 9.4 per cent from R112.7 billion in 2014 to R176.3 billion in 2019
- Total Nigerian E&M industry is expected to grow by a CAGR of 15.1 per cent (the fastest forecast growth rate globally) to reach $8.1 billion in 2019
- By 2019, the Nigerian market will be more than twice as big, with estimated total revenue of US$8.1 billion
- Total Kenyan E&M industry is expected to grow by a CAGR of 12.9 per cent to reach to reach $3.3 billion in 2019
- Mobile internet continues to dominate driven by smartphone connections which will more than double in the next five years to exceed 50 million in 2019
- Consumer spending on video-based content pulls away from print-based offerings
- Consumers want more flexibility and freedom – for which read “choice” – in when and how they consume any kind of content; consumers continue to call the shots
Download the report from the FIPP Insight resources library on fipp.com
Visit pwc.co.za for further information
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PwC predicts South African entertainment and media industry to grow 9.4 per cent by 2019
