Time Inc. UK announces today a new raft of initiatives from media brand NME, as it focuses investment on further expanding NME’s digital audience. As part of the new direction, several digital services are launching and NME’s free weekly print magazine will cease publication. This week’s issue of the magazine out on Friday will be the final free print edition.
Paul Cheal, Time Inc. UK group managing director, Music, says: “NME is one of the most iconic brands in British media and our move to free print has helped to propel the brand to its biggest ever audience on NME.com. The print re-invention has helped us to attract a range of cover stars that the previous paid-for magazine could only have dreamed of.
“At the same time, we have also faced increasing production costs and a very tough print advertising market. Unfortunately we have now reached a point where the free weekly magazine is no longer financially viable. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.”
Since launching 21 years ago, the award-winning NME.com has established a leading position in the music space and now attracts more than 3m UK unique users and more than 13m global unique users each month*. On social media, NME’s reach is more than 200m each month**.
As part of NME’s digital expansion, it is launching a number of new services. NME Audio, comprising two new music channels – NME 1 and NME 2 – is available on Regional DAB, the TuneIn App and on NME.com. In addition, a new weekly franchise, The Big Read, is to launch on NME.com, replacing the weekly cover star interview. This in-depth feature will also be the lead item in a weekly curation of NME.com’s biggest stories available in the App Store.
Keith Walker, digital director of NME, says: “NME has been at the digital forefront for more than two decades. Our global digital audience has almost doubled over the past two years. With these new developments, we are giving consumers even more of what they want from us. By making the digital platforms our core focus we can accelerate the amazing growth we’ve seen and reach more people than ever before on the devices they’re most naturally using.”
Additional digital developments for NME include enhancements to its ticketing service and membership offering, as well as to its platform for supporting new talent, NME Emerging, through a partnership with fan and artist marketplace PledgeMusic.
NME will continue to publish special issues in print, such as its new paid-for series NME Gold. The second in the series featuring Paul Weller is available on the newsstand now and further issues of NME Gold are planned for 2018. NME will also be exploring other opportunities to bring its best in class music journalism to market in print.
Time Inc. UK is a member of FIPP.
More like this
Dalim Software has launched a new series of free-to-attend webinars, examining the creative media topics of brands, marketing operations, ecommerce, and packaging. The first in the four-episode season aired this week, and can be viewed in full below.21st May 2020 Industry News
In these unprecedented times, The Red Bulletin’s international editorial team collaborated to create its first-ever global issue.19th May 2020 Industry News
The Big Issue magazine launched in 1991 in response to the growing number of rough sleepers on the streets of London, by offering people the opportunity to earn a legitimate income through selling a magazine to the public.19th May 2020 Industry News
Audience engagement and brand sampling agency, Gold Key Media, has teamed up with Project Wingman and helped to set up an initiative to supply NHS staff in hospitals across the UK with free samples of well-known brands along with a wide range of complimentary magazines and newspapers in print and in digital.19th May 2020 Industry News
The FIPP World Media Congress is going online for the first time in its 95-year-old history, running over four weeks from 2-30 September 2020.21st May 2020 FIPP News
Search terms that were trending in the UK in the food category during the heart of lockdown were - surprisingly - not “home delivery” as many would have expected but rather “Heinz”, “Jigsaw”, “Puzzle” and “Kodak”. Why? Both Heinz and Kodak offered customers puzzles, an answer to lockdown boredom.21st May 2020 Insight News
This week ecommerce monetisation specialist Tipser delivered a unique webinar analysing current ecommerce trends. The session included a deep-dive look into the company’s ecommerce strategy work with InStyle magazine.21st May 2020 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next