WoodWing Software introduces Aurora, the latest update to Enterprise – the software provider’s multichannel publishing solution.
Enterprise Aurora allows media companies and publishers to adopt a channel-neutral content creation workflow, resulting in smart and efficient publishing on all channels. It also ensures fast and easy reuse of content across publications and brands, for the most efficient content distribution yet.
“With a fast-moving digital environment and increased competition for media companies, time cannot afford to be wasted on manual tasks. Media companies need agile, flexible, problem-solving solutions for their organisations,” says Jan de Roos, CEO of WoodWing. “Currently, it is very difficult to reuse print content on digital channels and amongst teams, brands and publications. Aurora solves this problem that many media companies have, creating content for both print and digital channels. By using a channel-neutral workflow with automation, the publishing process is sped up. For organisations that have a critical time to market, this really does provide them with a competitive edge.”
Enterprise Aurora supports a new way of working with channel-neutral content creation, breaking down the silos between print and digital. A channel-neutral story is created in the Content Station Editor, with document structure automatically applied. This allows for publishing on digital channels such as Facebook Instant Articles, Apple News, mobile apps or websites. Variants of the story can be created, adapted and placed automatically onto a print layout, or published on other digital channels with one click of the button.
WoodWing’s Enterprise Aurora is available via WoodWing’s authorised Solution Partner Network.
More like this
Hearst UK has announced the launch of a new wellbeing and fitness festival for women, from the team behind Women’s Health.19th Nov 2018 Industry News
Condé Nast has named Oren Katzeff president of Condé Nast Entertainment (CNE), effective December 17. In his new role, Katzeff will lead the CNE team through its next phase of digital video growth and oversee the division’s film and television production slate. Katzeff will be based in New York and report to Bob Sauerberg, CEO of Condé Nast.19th Nov 2018 Industry News
Condé Nast International has announced the first roster of speakers to appear at the fifth annual Condé Nast International Luxury Conference taking place on 10 and 11 of April 2019 in South Africa. A range of speakers from the international fashion and tech industries, together with African experts and entrepreneurs, will share their insights on luxury.13th Nov 2018 Industry News
Hearst UK has announced a new brand strategy for Esquire, with a relaunched magazine, a refreshed website and the launch of a new bespoke series of events.13th Nov 2018 Industry News
Numbers do not lie. Physical book sales are on the up. But to suggest it’s because the world has turned its back on ereaders will be premature. It’s not quite as simple as that…13th Nov 2018 Features
Departures, a magazine published by Meredith Corporation exclusively for American Express Platinum Card Members, has revealed a new print ad that animates organic light-emitting diode (OLED) taillights on a virtual Audi A8 when the page is opened for the first time or triggered by a remote control faux key fob. The interactive in-book experience is a brand first, according to Giulio Capua, vice president and publisher of Departures.19th Nov 2018 Features
Formerly known as the Reader's Digest Association, Trusted Media Brands is a multi-platform media company based in New York, that boasts a portfolio of high profile brands. Over the years it had developed a strong and loyal audience for its print products, yet knew it needed to innovate in digital to survive and prosper.12th Nov 2018 Features
Last month, New York magazine's ecommerce site announced the November launch of a pop-up retail shop for the holiday season.13th Nov 2018 Features
With an affluent millennial population, and an existing awareness of Western brands, China represents big business for luxury publishers. Here Yvonne Wang, president of Hearst Media China, introduces us to the Country’s luxury publishing sector and looks at how Hearst is using its premium brands to attract advertisers across the region.16th Nov 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next