Innovations in Magazine Media editor encourages publishers to “try wild ideas”
John Wilpers, director, Innovation Media Consulting, USA and author of FIPP’s Innovations in Magazine Media World Report gave an insight into the publication today (20 September) at the 3rd FIPP Asia-Pacific Digital Magazine Media Conference in Seoul, Korea.
Wilpers wowed delegates by showing some of the case studies within the report, but also explained the reason why it is published, and why publishers should take heed of the innovative ideas within it.
“You should think digital first, not digital only”, said Wilpers. “Paper will stay put, but the proposition has changed.” He encouraged publishers to embrace some of the ideas within the report and fail often, shake things up, integrate print and digital teams, charge for content (free is expensive), hire one developer for every five journalists, embrace social media platforms and make your journalists spend 10 per cent of their time there and make your content different for different platforms.
Order your copy of Innovations in Magazine Media 2012 World Report.
The Innovations in Magazine Media 2013 World Report will be launched at the Digital Innovators’ Summit in March next year. Contact Helen Bland with enquiries.