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Brazil leads mobile app usage in Latin America

Brazil and Mexico account for most mobile app sessions in Latin America, according to data for the year leading up to June 2016.

According to mobile analytics and advertising firm Flurry, 34 per cent of app sessions on its platform in Latin America between June 2015 and June 2016 occurred in Brazil, notably more than any other country in the region. Mexico ranked second, with about one in five app sessions, for a total of 55 per cent of app sessions in Latin America’s two largest markets.

In third place, Argentina was home to just eight per cent of mobile app sessions.

Smartphone ()

These figures are generally in line with the overall size of Latin American mobile phone markets. eMarketer estimates that this year, 64.0 million people in Brazil will use smartphones, making up about 33.8 per cent of the smartphone population of Latin America. Mexico, meanwhile, will be home to 44.2 million smartphone users this year—about 23.3 per cent of the total in the region.

eMarketer estimates Argentina is the number four smartphone market in the region, with around 9 per cent of users, just behind Colombia, which has about 10 per cent of the total.

Source: Publicitas

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