According to mobile analytics and advertising firm Flurry, 34 per cent of app sessions on its platform in Latin America between June 2015 and June 2016 occurred in Brazil, notably more than any other country in the region. Mexico ranked second, with about one in five app sessions, for a total of 55 per cent of app sessions in Latin America’s two largest markets.
In third place, Argentina was home to just eight per cent of mobile app sessions.
These figures are generally in line with the overall size of Latin American mobile phone markets. eMarketer estimates that this year, 64.0 million people in Brazil will use smartphones, making up about 33.8 per cent of the smartphone population of Latin America. Mexico, meanwhile, will be home to 44.2 million smartphone users this year—about 23.3 per cent of the total in the region.
eMarketer estimates Argentina is the number four smartphone market in the region, with around 9 per cent of users, just behind Colombia, which has about 10 per cent of the total.
More like this
Seven thoughts from FIPP's Ibero American Conference
This is how Editora Globo meets challenges and opportunities in Brazil
Join us in Miami for FIPP Ibero America
MPA – The Association of Magazine Media in the USA announced the findings of a five-year study of magazine media audiences at the MPA Biennial Research Symposium last week. Under the umbrella of Magazine Media 360°, the magazine media trade group measured consumer demand by brand across formats and platforms using third-party, verified and audited data since 2014.
9th Dec 2019 Insight NewsView and download the speaker presentations from the FIPP World Media Congress, 12-14 November 2019, Las Vegas.
26th Nov 2019 Insight NewsFIPP’s first Media Intel Report, a glossy bookazine containing some of the highlights of the research, white papers and ‘how to’ reports produced by FIPP during 2019, appears this week - in time for FIPP’s World Media Congress in Las Vegas.
13th Nov 2019 Insight NewsTechnology companies up the stakes as paid digital subscriptions near 20 million globally.
13th Nov 2019 Insight NewsCondé Nast has announced the launch of Vogue Business in China. The edition launches on WeChat on 10 December, to help more than six million fashion professionals in the country understand China’s impact on the global market landscape.
9th Dec 2019 LaunchesLast month, Kylie Jenner became the world's youngest self-made billionaire of all time when she sold a 51 per cent stake in her cosmetics brand to Coty Inc. With more than 150 million Instagram followers, Jenner’s success highlights the growing influence of the platform. Here, we speak to Vogue Business about how Instagram is now impacting the fashion industry at large.
9th Dec 2019 FeaturesData privacy was a hot topic of discussion at the FIPP World Media Congress, held 12-14 November, 2019 at Planet Hollywood in Las Vegas. The panel included Ting Cai, Partner Director of Product and Technology at Microsoft, Brigitte Gwyn, EVP Government Affairs at MPA, and Jean-Paul Schmetz, Founder and CEO of Cliqz, a division of Burda, and was moderated by Martha Stone Williams, the CEO of World Newsmedia Network. Panellists discussed the state of privacy on the internet, policy measures around the world, and outlined the top three things magazine media can do to bolster their privacy practices.
9th Dec 2019 FeaturesMPA – The Association of Magazine Media in the USA announced the findings of a five-year study of magazine media audiences at the MPA Biennial Research Symposium last week. Under the umbrella of Magazine Media 360°, the magazine media trade group measured consumer demand by brand across formats and platforms using third-party, verified and audited data since 2014.
9th Dec 2019 Insight NewsChristopher Spencer aka Cold War Steve is a visual artist from the UK, currently making huge waves across the global media sphere. We recently caught up with him and his manager at the FIPP World Media Congress in Las Vegas to find out more.
9th Dec 2019 FeaturesFIPP newsletters allow you to keep up with industry trends, research, training and events across the world
FIND OUT MOREWhat’s happening now, what’s coming next