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Chart of the week: The growing importance of influencers

There are many ways to reach out to potential customers. Now a new focus is on influencers, key individuals that have influence over possible buyers via social media channels. This week’s infographic by Statista sheds light on their growing importance in marketing.

A poll by international online marketing platform Tomoson shows that 22% of marketing professionals see influencer marketing as the fastest-growing channel of customer-acquisition. Only nine per cent see email as the fastest growing method, affiliate marketing even less so (five per cent).

Influencer marketing (Augure, Tomoson / Statista)

Another study by software provider Augure across 32 countries worldwide shows that on average content promotion is the scenario in which most marketing and communication professionals work with influencers. Content creation is second, together with product launches.

Download the Statista chart from FIPP Insight

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