Chart of the week: Ecommerce is up and poised for further growth

The mobile share stood at 58.9 per cent, or $1.4 trillion. In 2021, mobile ecommerce could rake in some $3.5 trillion and then make up almost three quarters (72.9 per cent) of ecommerce sales.

“A majority of first-time digital buyers are now completing transactions via mobile devices, specifically smartphones,” eMarketer elaborates. As this mobile savvy audience matures, “their purchase frequency and amount spent online will only increase.” The data covers products or services purchased via mobile devices, regardless of the method of payment or fulfilment. It excludes travel and event tickets. Publishers too, will have to keep concentrating on mobile first strategies, as this is where the consumers are mingling and spending.

 

Chart 5 Mar ()

 

Download the chart here.

Chart: Statista

More like this

Chart of the week: Playable ads poised for growth

Chart of the week: What are the risks to success for publishers in 2018?

Chart of the week: Neuroscience indicates context matters in advertising

Chart of the week: users prefer ads in legacy media compared to online

Chart of the week: Google’s replacing Facebook as top referrer to publishers

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x