return Home

Chart of the week: Playable ads poised for growth

Getting any app promoted and downloaded by users is an increasingly difficult game. That's why interactive or playable ads have grabbed the attention and imagination of many app developers.

According to a survey by AdColony, 46 per cent of leading app developers they asked (of which many are in the gaming industry) said this format has their full attention in the year ahead. This is double the share playable ads got last year (25 per cent).

Playable ads are a form of so-called app-install ads, which have become an increasingly important way of promoting apps. They are mini games in banner format which can be played by users and give them the opportunity to "test drive" a mobile game before downloading the proper app. Letting users have a taste before committing to the app ensures that the churn rate will stay low and more users will stick with it for longer.

Also, all moving pic formats are held in high esteem by the app marketers - from full screen video (26 per cent) to social video (13 per cent) and in-feed video (six per cent).

 

Chart of the week 8 Jan ()

 

Download the chart here.

Source: Statista

More like this

Chart of the week: Why do consumers break up with brands?

Chart of the week: Where ad spend is growing most

Chart of the week: Where will the marketing money be spent in 2018?

Chart of the week: Digital (finally) killed the TV star

Chart of the week: A quarter of global adspend goes to Google and Facebook

  • Magazines and the attention economy

    Billionaires are not buying prestigious book publishers or TV channels. What is so special about magazines or newspaper periodicals?

    18th Oct 2018 Opinion
  • How Edinburgh’s International Magazine Centre plans to (also) play to the gallery

    The establishment of an International Magazine Centre in Edinburgh is fast becoming a reality. Announcing the plans internationally for the first time, centre manager Nikki Simpson explains how this globally unique centre will bring international publishers to Scotland to grow into a hub for publishing expertise. It will also aim to promote a love for magazines and showcase the passion and talent of the publishing industry to consumers.

    15th Oct 2018 Features
  • How India’s Worldwide Media went digital in only three years

    Miraculous growth in reach and income characterised the transformation of Worldwide Media in India from a print magazine publisher to a multi-platform, multi-income stream, media company. Delegates to the recent FIPP Asia conference in Wuhan, China, enjoyed an insight into how this was done in only three years when Deepak Lamba, chief executive officer, shared key aspects of this journey. 

    17th Oct 2018 Features
  • Magzter reaches 50 million downloads

    Magzter has now crossed 50 million downloads. This milestone has become possible due to the digital platform's consistent efforts in introducing innovative new features every month to attract new users across the globe.

    15th Oct 2018 Industry News
  • How Pop-Up Magazine does live storytelling

    Pop-Up Magazine is a magazine unlike any other. Launched nine years ago in San Francisco, each issue is performed in front of a live audience with writers, filmmakers, photographers, radio producers, and since 2014, has been on tour across the United States.

    15th Oct 2018 Features
Go to Full Site