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Chart of the week: How Twitter matters to news sites

Twitter is a good tool for publishers in the news arena. Rather unsurprisingly, different tweeting strategies yield different results. “There is no ’secret sauce’ for digital publishers looking to improve their success on Twitter,” a report by parse.ly concludes.

But the take-way lesson is a rather simple one: the chart below shows how the most active content will gather further momentum when posted on Twitter. So you don’t necessarily need Twitter to sharpen your publishing profile, use Twitter to maximize the reach of already active content. If you deal in newsworthy items on Twitter make sure to speak your audience’s language.

Chart of the week Twitter ()

See the Parse.ly report.

Download the chart here.

Source: Statista

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