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Chart of the week: 'Media and entertainment' is the second most launched app category

In the first half of 2017 there were close to 16 monthly app launches per user on average worldwide. According to data analysis firm Localytics, the most used apps are in the social media category. The second best performing type of apps were in the media and entertainment segment.

According to Localytics, whose numbers are based on data from more than 37,000 apps, the session length amounted to 4.63 minutes per month, which is the average time spent in an individual app across all sessions per month. The total amount of time spent in apps throughout the month amounts to 73.57 minutes.

Chart 11 Sep ()

Download the chart here.

Source: Statista

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