return Home

Chart of the week: Almost one third of the world uses social networks

This year almost one third of the world's 7.55 billion inhabitants will be using social media. 2.46 billion social media users equal 71 per cent of the world's total internet users, according to research by eMarketer.  

This said, the research company also predicts a decline in social media penetration due to slowing growth: While year-on-year growth stood at 8.2 percent for 2017 the share is set to drop by half to four percent year-on-year growth in 2021. The penetration rate therefore will creep up two percentage points to 73 per cent by 2021. (The source counted in all people who use social media via any device at least once a month.)

chart 25 July ()

Download the chart here.

Data source: eMarketer

Chart source: Statista

More like this

Chart of the week: Millennials are the most prolific digital assistant users

Chart of the week: Photo-centric magazines are doing well on Instagram

[Chart of the week] Smartphones: Where do you read your news?

Chart of the week: How do consumers get to the news?

Chart of the week: Native's going through the roof


Visit our Youtube channel



FIPP newsletters allow you to keep up with industry trends, research, training and events across the world


Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site