return Home

Chart of the week: Paywalls and the acceptance of paying for news

Making users pay for online news content isn’t impossible – but remains difficult. 

While many news outlets are still hesitant to charge their users, data compiled by the Reuters Institute for the Study of Journalism (RISJ) indicates that in some countries paywalls can be a potent tool to tackle declining revenues.

However, the willingness to pay for news differs by region. Whilst people in Nordic countries are highly interested in paid for subscriptions, the United Kingdom has the least penetration of online subscriptions and other forms of pay-to-view models. When asked why, 54 per cent of respondents said that there were enough free sources to get news from.

 

Chart of the week 8 May 2018 ()

 

Download the chart here.

Chart by Statista

 

  • Zenith: Luxury brands are now starting to embrace digital advertising

    Zenith has been tracking advertising expenditure across the world for the last 30 years. For most of this time we’ve looking at the market as a whole: how advertisers have collectively adjusted their budgets in response to changing economic, legal, political, technological and cultural environments. However, since 2015 we’ve also taken a focused look at luxury advertising in particular, and teased out the challenges and trends that are unique to this important category. This week we published the fourth annual edition of our Luxury Advertising Expenditure Forecasts, which tracks expenditure by luxury advertisers in 23 markets. Here’s what we found.

    18th May 2018 Insight News
  • How brands are under-investing in traditional media... and why

    A recent study to test the effectiveness of various media strands in brand building highlights a major discrepancy between what the advertising industry think and what empirical evidence suggests.

    16th May 2018 Insight News
  • Media Voices podcast: Paywall special

    In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, the Media Voices team try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

    14th May 2018 Insight News
  • GDPR spotlight: GDPR - a checklist for publishers

    The European Union’s new General Data Protection Regulation (GDPR) that comes into effect on 25 May will redefine the online relationship between publishers and consumers. If companies have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant you already are.

    14th May 2018 Insight News

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site