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Chart of the week: Paywalls and the acceptance of paying for news

Making users pay for online news content isn’t impossible – but remains difficult. 

While many news outlets are still hesitant to charge their users, data compiled by the Reuters Institute for the Study of Journalism (RISJ) indicates that in some countries paywalls can be a potent tool to tackle declining revenues.

However, the willingness to pay for news differs by region. Whilst people in Nordic countries are highly interested in paid for subscriptions, the United Kingdom has the least penetration of online subscriptions and other forms of pay-to-view models. When asked why, 54 per cent of respondents said that there were enough free sources to get news from.

 

Chart of the week 8 May 2018 ()

 

Download the chart here.

Chart by Statista

 

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