return Home

Chart of the week: Digital media outlook 2016

With 2016 moving closer, this week’s chart by Statista, the statistics portal, draws our attention to the expectations that media companies worldwide have of the year to come.

In a survey by analytics platform Parse.ly, hundreds of digital publishers were asked about the biggest challenge for the digital media industry in 2016. The vast majority of 60% named monetisation as their biggest challenge, while content distribution and mobile optimisation were named by 20 and 14% respectively.

For the publishers, the four ways mobile monetisation, native advertising and traditional advertising alone seem to play almost the same role in the year to come, with a combination of the different streams being the most important strategy.

Statista digital outlook 2016 (Parse.ly / Statista / FIPP)

Surprisingly, the numbers for 2015 on this topic are quite different: as reported in the Parsely-blog, at the moment traditional advertising is the most important: 46% of revenue stems from this source alone.

Download the Statista chart from FIPP Insight

Go to the FIPP Insight Resources Library for more charts, research and special reports

More from Statista, the statistics portal

More like this

Chart of the week: Long form readers value trusted media sources

Chart of the week: Advertisers choose publishers over networks for online ads

Chart of the week: The growing importance of influencers

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site