The GDPR is changing how advertisement performance is tracked on European news sites.
According to a study by Reuters Institute for the Study of Journalism the usage of third-party cookies decreased in Europe by 22 per cent per page while third-party domains decreased by four perc ent since the GDPR became enforceable. However, reactions to new data regulations highly differ from country to country: In Germany for example habits did not really change while in France and the UK marketing decision makers decide to purge these tracking methods.
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