return Home

Chart of the week: Content is king when it comes to SEO

One popular attitude towards online marketing could be summed up like this: “Shift the right levers and anything will sell”. Well, of course it’s not that simple. One good example is SEO marketing.

You can speed up loading times, have a responsive layout, tag your content properly, have the right links, push things on social media and so forth, but if you your content is irrelevant your machinations will be of no avail.

Of the marketing influencers asked for a study by Ascend2 to name the most effective SEO tactic, most agreed that content is king (57 per cent). If you then add the right key words and phrases to that content (49 per cent) then the sky is the limit.

Chart of the week SEO ()

Download the chart here

Source: Statista

More like this

Chart of the week: What do you mean by engagement?

Chart of the week: Digital single-copy sales and subs doing well

Chart of the week: The world's biggest publishing markets

  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features
  • Why content should be created specific to each platform

    Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

    13th Nov 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site